BRAND IDENTITY (ZEST EVENT MANAGEMENT)

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ZEST EVENT MANAGEMENT

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LOGO DESIGN + BRAND IDENTITY + BRAND GUIDELINE + STRATEGY

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Zest are an events management company working in private and public sectors. As the business began to grow they required a brand document to help define them visually and inform new employees of the companies values and personality.

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The first stage of the process was to conduct a brand workshop covering a wide range of questions which gave me valuable insight into Zest and would later help inform their overall brand strategy. The second stage was to translate the workshop answers into a guideline that defined everything about the company, covering areas such as their brand positioning, values and future aspirations.

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During the process I gave Zest a design update. One of their key characteristics is Zests energy and enthusiastic personality, these were the attributes I wanted to reflect in a brand refresh. The logo was bold and and fuss free with an energy bolt incorporated into the wordmark, this was supported by a bright colour palette and an eye catching graphics toolkit. The new brand guideline will become a valuable reference point for the business ensuring visual consistency across all marketing channels and future applications.

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