Vegan Diner Rebrand - FREELANCE BRANDING

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Victory Vegan Diner

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REBRAND AND GRAPHIC DESIGN

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A rebrand for a Liverpool based vegan diner. The lockdown startup gained instant success online and a loyal following but needed a fresh look as part of their plans for future growth.

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The work began with a name change. The existing title ‘Vegan Diner’ needed transforming to something more memorable and original.

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During my research I was inspired by the WW2 ‘Dig for Victory’ posters which were designed to encourage people to grow and eat more vegtables. As a result, the government campaign also created a strong community spirit, better nutrition and was friendlier to the enviroment. All these values were key to the rebrand and with ‘V’ being a symbol for Victory and Veganism, this was a perfect start point to create a new identity.

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I designed the logo with a nostalgic feel to reflect the era of the original campaign and mixed it with a modern colour palette and graphics. I also created a mid century style mascot to support the design and marketing along with a style guide, shop front concept and website design www.victoryburgers.co.uk

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CLIENT: VICTORY VEGAN BURGERS / MAYFLY

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